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“潜力股”来了!可穿戴设备将成旅行者通行证

4 人参与  2020年08月30日 17:13  分类 : 期货新闻  评论

期货配资:“潜力股”来了!可穿戴设备将成旅行者通行证

旅游推动经济的发展,在旅游出行逐渐复苏,人际接触慢慢恢复正常的当下,可穿戴设备将发挥哪些作用?我们推出西班牙艾玛迪斯公司发表的文章《可穿戴设备,旅游科技的下一拐点?》

请看详细报道↓↓↓

Apple Watch 问世迄今仅有五个年头,但就在这短短的五年间,以其为代表的可穿戴设备迅速崛起并被应用至许多行业领域,这门专为随身穿戴而生的技术,已经彻底改变了许多人在运动、饮食、睡眠等领域的习惯。

In just a few short years since the launch of the original Apple Watch in 2015, wearable technology has gone from being used in very niche applications to being everywhere, changing the way we exercise, communicate, eat and even sleep.

今年,可穿戴设备有望在市场进一步扎根、实现普及。突发的新冠肺炎疫情让越来越多的人认识到这项技术的潜力所在——在旅游出行逐渐复苏,人际接触慢慢恢复正常的当下,其便捷、无接触的体验特性将有助于缓解人们在公共卫生方面的焦虑。

This year will be even more crucial for solidifying the role of wearable technology in our lives. The sudden outbreak of the recent pandemic made people realize the potential of the technology to power a more convenient, touchless experience addressing the hygiene issue, which will be on everyone’s minds when mass travelling re-starts.

IDC数据显示,2020年可穿戴设备市场将表现稳定,保有30%的复合增长率。

This will ensure the wearables are here to stay and further envolving - according to the data from IDC, the research agency projects an approximately 30% growth of the wearables market in 2020.

展开全文

实际上,可穿戴技术在旅游业有相当的潜力,通过打造自动式的无缝旅行体验,让消费者尽享旅行旨趣,可穿戴设备有望让人们的旅途面目一新。

In fact, wearable technology has the potential to completely transform journeys, by making them seamless and automated, while helping to ensure personal safety and address health-related concerns, so travellers can focus on and enjoy the act of travelling.

亚太现已成为可穿戴设备保有量最大的地区,对旅游从业者而言,潜在的巨大发展机遇不容小觑。

With Asia Pacific already the most concentrated region for device ownership,the wearables opportunity is now too big for the travel industry to ignore.

平行现实——个性化机场体验的有力推手

Parallel reality for hyper-personalized airport experiences

想象一下这样的情景,在进入机场后,机场显示屏可恰好在你需要的时候,使用你常用的语言提供定制式讯息。

Imagine walking through an airport and seeing display screens that are completely tailored for you, in your language and at the exact time that you need it.

这一仿佛科幻小说中的情景正在成为现实。此项名为“平行现实”的技术已在部分航司进入测试实验阶段。

It may sound like something straight out of science fiction, but this technology is already being beta tested by some airlines.

如果一切顺利,它将迅速投产应用,为乘客提供完全个性化的寻路信息,以及包括航班状态变更、登机时间变化在内的旅行资讯。

If successful, could quickly become mainstream to provide passengers with completely personalized wayfinding and travel information in the terminal, from personalized flight updates to boarding time and upgrade status.

作为此项划时代技术的研发公司,Misapplied Sciences广泛探讨了可穿戴设备在机场应用的可能性,它将可以支持数百名乘客同时共享数字屏或指示牌,但各自接收个性化内容。

Misapplied Sciences, the company behind this revolutionary ‘parallel reality’ technology, talk about the potential for hundreds of passengers to simultaneously share a digital display, sign or light and each see something different - all made possible by wearables.

今年初,达美航空宣布与Misapplied Sciences开展相关合作,并计划于底特律大都会机场进行首个试点项目。

Earlier this year, Delta Air Lines announced that the company is aiming to pilot the display with this technology at Detroit Metropolitan Airport.

一旦“平行现实”投入应用,机场寻路将就此变得轻松容易,乘客不会说当地语言也不再是问题。

At its simplest, this has the potential to make wayfinding much easier, even for passengers who don’t speak the local language.

此外,这款应用一旦正式投用,旅业在客户服务和营销方面也将迎接全新可能。

But the possibilities for enhanced customer service and marketing, once it is up and running, are enormous too.

无缝式值机自此触手可及

Seamless passenger processing

今时今日,不少旅客都选择使用手机电子客票代替纸质机票登机,这一电子代替纸质的过渡发生得迅速且自然。

Many travelers already recognize the benefits of e-tickets on their phones replacing paper copies – a transition that happened so naturally, that many may not have actively noticed it.

接下来,可穿戴设备或将代替手机,成为新型“客票”,旅客甚至无需扫描手机,即可拥有更为顺畅的值机体验。

The logical evolution from this is for wearables to be used as the new ‘ticket’ so that passengers can pass through airports even more seamlessly, without even having to scan their phones.

从技术上来看,目前Apple Watch 已经支持锁定单个代码于屏幕上,也支持通过应用软件、数字钱包等服务,依据用户在机场的实时位置,恰到好处地推送其旅行证件。

On Apple Watches, a single code could be locked on the screen. Or a service in the form of an app or digital wallet, for example, could be used to push travel documents to the wearable user at the exact time that they are needed, based on their location in the airport.

这样一来,可穿戴设备即成为旅客的旅行“身份证”,从行李托运到登机,乘客的机场体验愈加“无缝化”。

Ultimately, the wearable becomes the traveler’s trip ID, allowing passengers to pass from baggage drop to gate with minimal ‘friction’.

这一支持“理想照进现实”的技术已经存在,但机场和航司仍需确保这一技术与面部识别等生物识别技术齐头并进,以兼顾便利与安全。

The technology already exists to make this a reality, but airports and airlines need to ensure that implementation goes hand-in-hand with advances in biometrics (like facial recognition) to guarantee that safety and security keep pace with ease of movement.

同时,一旦相关基础设施真正落实就位,技术应用范围或不仅限于值机办理,更有望为乘客提供有关行李实时位置、目的地交通、天气等方面的最新讯息。

Once the infrastructure around this is in place though, the possible applications also extend well beyond passenger processing, with the potential for the passenger to receive real-time information on the location of their baggage and details about their destination – from weather to traffic updates.

可穿戴的旅行“身份证”让许多设想变得触手可及。

All made possible due to their wearable trip ID.

愈加周到贴心的机上服务

Enhanced in-flight services

除了在航站楼大展身手之外,可穿戴设备还有望革新机上体验。

Beyond the terminal, wearables have the potential to shake up the in-flight experience too.

近年来,得益于可穿戴技术的不断发展,现在乘务人员可获得乘客诸如体温、水合状态、焦虑程度和生物钟等在内的信息,并依据情报及时洞察乘客需求,打造尽可能舒适的飞行体验。

Advances in wearable technology in recent years means that everything from a passenger’s temperature to hydration levels, anxiety and their body clock could be measured and used by cabin crew to pre-empt specific needs and make the flight as comfortable as possible.

此外,借由可穿戴设备,航司还可汇总机上数据进行诸如是否提供机上娱乐、是否启用特定航线、机舱温度调至多少,以及什么时候熄灭机舱灯光等实时决策

Aggregated in-flight data could also be used by airlines to make real-time strategic decisions – from what entertainment to offer on flight, to overall cabin temperature and lights-out timing on certain routes.

可穿戴设备将有助于飞行体验的全面革新,并迫使航空公司加大对相应技术投入,以提高客户的品牌忠诚度。

This could signal the start of a new era in flying experience and force airlines to up the ante in their quest for customer loyalty.

更加人性化的旅途体验

In-trip add-ons

正如机场和航司将可穿戴设备用作旅客“身份证”以减少登机前的繁琐流程,酒店、度假村和游轮也可以顺着这一思路为旅客提供更为便捷的体验。

In the same way that airports and airlines could use wearables as a single passenger ID to facilitate movement through the terminal, hotels, resorts and cruise ships can apply the same principle.

迪士尼的 MagicBands 便是其中一个优秀案例,这一小小的防水腕带不仅可作为乐园的门票、度假者的房卡,还可同时用作购买食品和商品的钱包。

Disney’s MagicBands are a good example of this in action – waterproof wristbands that serve as the holidaymaker’s room key, ticket and wallet for buying food and merchandise.

集密钥、票据、钱包多功能于一身的可穿戴设备不仅能帮助酒店改善客户体验,还可支持酒店针对不同客户的需求、偏好进行交叉销售与向上销售。

Beyond the ability for hotels to offer a superior customer experience, multi-purpose key/ticket/cash wearables also provide the opportunity for hospitality providers to take a more sophisticated approach to cross- and up-selling too.

为充分发掘更多向上销售和交叉销售机会,酒店需与更多的包括零售、餐馆、保险、电信、租车行等在内的本地第三方服务商达成战略合作伙伴关系。

To get the most out of up- and cross-sell opportunities, hospitality providers will need to strike strategic partnerships with local third-parties – from retailers and restaurants to insurance, telecoms and car rental companies.

毕竟,拥有越多的量身定制服务效果越好。

And the more the offers can be tailored to the individual traveler’s needs, the better.

即时语音翻译器则是可穿戴设备在旅游业内的另一潜在突破口,诸如Google研发的无线耳塞“Pixel Buds”,即时语音翻译有望显著提高许多旅客的出境旅行体验。

Instant voice translators – available for example through Google’s wireless earbuds, Pixel Buds – are another potential in-trip application of wearables which could greatly enhance the experience of foreign trips for a lot of travelers, too.

整体来看,尽管目前可穿戴设备在旅游业的应用仍相对有限,处于起步阶段,但毋庸置疑的是,可穿戴设备商业前景广阔,或在不远的未来迎来爆发式增长机遇。

Overall, it is clear that although the use of wearables in the travel industry is still in its infancy today, the potential is huge and immediate.

更重要的是,可穿戴设备或可成为航空业重塑飞行乐趣的“法宝”,上世纪50 - 60 年代人们普遍觉得空中旅途十分新奇有趣,但如今常旅客早已失去这种“新鲜感”、“乐趣感”。

More than anything, wearables could be the silver bullet that the aviation industry needs to bring back the pleasure of flying – something that was common in the 50s and 60s but is now lost on many frequent flyers.

在旅游业发力可穿戴设备之际,安全性也应被纳入优先考量。从长远来看,从业者不能生搬硬套已有的“幸福毛毯”和“MagicBands”案例,而需要整合旅客需求,打造符合自身理念的可穿戴设备,以确保真正的无缝体验。

Safety and security must be kept front of mind as wearable applications are scaled, and long-term it is also important that the industry finds a way to start integrating the traveler’s own wearables, via opt-in apps, rather than loaning them devices like Happy Blankets and MagicBands, to ensure the most seamless experience.

在这一过程中,旅游生态系统中的各参与者也需要携手共进,广泛地开展跨行业合作。

This will require pan-industry collaboration across the entire travel eco-system.

归根结底,在可穿戴设备的前景上,已经进入探讨“何时爆发”而非辩论“是否可能”的阶段。鉴于可穿戴设备在亚太势不可挡,现在就相关领域进行投资的航司、机场与酒店将有望抢占发展先机。

Ultimately, the wearable question is one of when not if, so the airlines, airports and hotels who invest now will be in the best position to capitalize as usage inevitably continues to rise in APAC.返回期货配资,查看更多

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