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4 人参与  2020年08月30日 17:13  分类 : 期货新闻  评论




Apple Watch 问世迄今仅有五个年头,但就在这短短的五年间,以其为代表的可穿戴设备迅速崛起并被应用至许多行业领域,这门专为随身穿戴而生的技术,已经彻底改变了许多人在运动、饮食、睡眠等领域的习惯。

In just a few short years since the launch of the original Apple Watch in 2015, wearable technology has gone from being used in very niche applications to being everywhere, changing the way we exercise, communicate, eat and even sleep.


This year will be even more crucial for solidifying the role of wearable technology in our lives. The sudden outbreak of the recent pandemic made people realize the potential of the technology to power a more convenient, touchless experience addressing the hygiene issue, which will be on everyone’s minds when mass travelling re-starts.


This will ensure the wearables are here to stay and further envolving - according to the data from IDC, the research agency projects an approximately 30% growth of the wearables market in 2020.



In fact, wearable technology has the potential to completely transform journeys, by making them seamless and automated, while helping to ensure personal safety and address health-related concerns, so travellers can focus on and enjoy the act of travelling.


With Asia Pacific already the most concentrated region for device ownership,the wearables opportunity is now too big for the travel industry to ignore.


Parallel reality for hyper-personalized airport experiences


Imagine walking through an airport and seeing display screens that are completely tailored for you, in your language and at the exact time that you need it.


It may sound like something straight out of science fiction, but this technology is already being beta tested by some airlines.


If successful, could quickly become mainstream to provide passengers with completely personalized wayfinding and travel information in the terminal, from personalized flight updates to boarding time and upgrade status.

作为此项划时代技术的研发公司,Misapplied Sciences广泛探讨了可穿戴设备在机场应用的可能性,它将可以支持数百名乘客同时共享数字屏或指示牌,但各自接收个性化内容。

Misapplied Sciences, the company behind this revolutionary ‘parallel reality’ technology, talk about the potential for hundreds of passengers to simultaneously share a digital display, sign or light and each see something different - all made possible by wearables.

今年初,达美航空宣布与Misapplied Sciences开展相关合作,并计划于底特律大都会机场进行首个试点项目。

Earlier this year, Delta Air Lines announced that the company is aiming to pilot the display with this technology at Detroit Metropolitan Airport.


At its simplest, this has the potential to make wayfinding much easier, even for passengers who don’t speak the local language.


But the possibilities for enhanced customer service and marketing, once it is up and running, are enormous too.


Seamless passenger processing


Many travelers already recognize the benefits of e-tickets on their phones replacing paper copies – a transition that happened so naturally, that many may not have actively noticed it.


The logical evolution from this is for wearables to be used as the new ‘ticket’ so that passengers can pass through airports even more seamlessly, without even having to scan their phones.

从技术上来看,目前Apple Watch 已经支持锁定单个代码于屏幕上,也支持通过应用软件、数字钱包等服务,依据用户在机场的实时位置,恰到好处地推送其旅行证件。

On Apple Watches, a single code could be locked on the screen. Or a service in the form of an app or digital wallet, for example, could be used to push travel documents to the wearable user at the exact time that they are needed, based on their location in the airport.


Ultimately, the wearable becomes the traveler’s trip ID, allowing passengers to pass from baggage drop to gate with minimal ‘friction’.


The technology already exists to make this a reality, but airports and airlines need to ensure that implementation goes hand-in-hand with advances in biometrics (like facial recognition) to guarantee that safety and security keep pace with ease of movement.


Once the infrastructure around this is in place though, the possible applications also extend well beyond passenger processing, with the potential for the passenger to receive real-time information on the location of their baggage and details about their destination – from weather to traffic updates.


All made possible due to their wearable trip ID.


Enhanced in-flight services


Beyond the terminal, wearables have the potential to shake up the in-flight experience too.


Advances in wearable technology in recent years means that everything from a passenger’s temperature to hydration levels, anxiety and their body clock could be measured and used by cabin crew to pre-empt specific needs and make the flight as comfortable as possible.


Aggregated in-flight data could also be used by airlines to make real-time strategic decisions – from what entertainment to offer on flight, to overall cabin temperature and lights-out timing on certain routes.


This could signal the start of a new era in flying experience and force airlines to up the ante in their quest for customer loyalty.


In-trip add-ons


In the same way that airports and airlines could use wearables as a single passenger ID to facilitate movement through the terminal, hotels, resorts and cruise ships can apply the same principle.

迪士尼的 MagicBands 便是其中一个优秀案例,这一小小的防水腕带不仅可作为乐园的门票、度假者的房卡,还可同时用作购买食品和商品的钱包。

Disney’s MagicBands are a good example of this in action – waterproof wristbands that serve as the holidaymaker’s room key, ticket and wallet for buying food and merchandise.


Beyond the ability for hotels to offer a superior customer experience, multi-purpose key/ticket/cash wearables also provide the opportunity for hospitality providers to take a more sophisticated approach to cross- and up-selling too.


To get the most out of up- and cross-sell opportunities, hospitality providers will need to strike strategic partnerships with local third-parties – from retailers and restaurants to insurance, telecoms and car rental companies.


And the more the offers can be tailored to the individual traveler’s needs, the better.

即时语音翻译器则是可穿戴设备在旅游业内的另一潜在突破口,诸如Google研发的无线耳塞“Pixel Buds”,即时语音翻译有望显著提高许多旅客的出境旅行体验。

Instant voice translators – available for example through Google’s wireless earbuds, Pixel Buds – are another potential in-trip application of wearables which could greatly enhance the experience of foreign trips for a lot of travelers, too.


Overall, it is clear that although the use of wearables in the travel industry is still in its infancy today, the potential is huge and immediate.

更重要的是,可穿戴设备或可成为航空业重塑飞行乐趣的“法宝”,上世纪50 - 60 年代人们普遍觉得空中旅途十分新奇有趣,但如今常旅客早已失去这种“新鲜感”、“乐趣感”。

More than anything, wearables could be the silver bullet that the aviation industry needs to bring back the pleasure of flying – something that was common in the 50s and 60s but is now lost on many frequent flyers.


Safety and security must be kept front of mind as wearable applications are scaled, and long-term it is also important that the industry finds a way to start integrating the traveler’s own wearables, via opt-in apps, rather than loaning them devices like Happy Blankets and MagicBands, to ensure the most seamless experience.


This will require pan-industry collaboration across the entire travel eco-system.


Ultimately, the wearable question is one of when not if, so the airlines, airports and hotels who invest now will be in the best position to capitalize as usage inevitably continues to rise in APAC.返回期货配资,查看更多


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